The Brave of Heart Fund, created by the foundations of New York Life and Cigna, partnered with ARTHOUSE.NYC to create The Hero Art Project, honoring healthcare workers who lost their lives saving others during the height of the COVID-19 pandemic.

 

ARTHOUSE.NYC artists were paired with families of healthcare workers to create portraits celebrating their lives, displayed in the New York Life Building as a public art installation. The Brave of Heart Fund also provided charitable grants and emotional support services to surviving families of healthcare workers lost to COVID-19.

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I was tasked with writing copy for the installations and out-of-home kiosks that led to the exhibit.

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             CD: Jane Cronk             Designer: Cheryl Chuang          Copywriter: Cynesha Moore